Both governments and private companies are trying to harness new technologies to promote economically sustainable, environmental friendly, all-year-long tourism. This new tourism favours quality over quantity.
As far as ICT are concerned, research and development of multimedia applications allows visitors to interact with and learn about the culture and history of specific places. The existing multimedia tourist guides are being improved with content tailored to the needs of the specific visitor and with new technologies like mobile videogames. All this has resulted in significant innovation in the tourist sector.
In the field of e-tourism, the IIiA carries out R&D on:
The results of the IIiA's projects are applied to historical tourism, virtual tourism, interactive tourism and educational tourism.